Ever since 2004, I’ve worked with top producing Realtors, rookie agents, and everything in between. Over the years, I’ve noticed that there are certain qualities that successful agents all have in common. A recent panel at a Mega Agent Mastermind meeting at Keller Williams SonoranLiving was a fantastic reminder of what separates the successful professional Realtors from the “hobbyists.”
The event was a panel discussion with four Keller Williams Mega Agents. Each shared their expertise, what was working, how they got to where they are, and what they’re doing to achieve the next steps in their business.
I thought the key takeaways from these four top producers were so important and vital to the business of any real estate agent that I HAD to share them with you.
KEY TAKEAWAY FROM EACH TOP PRODUCING AGENT:
- It’s time to go back to basics. Andrew Monaghan was a top REO agent over the past several years. As our market shifts, so too does his business. He’s doing the basic things that he knows it takes to be successful: door knocking, geographical farming, and personal touches just to name a few.
- Care more about the clients’ needs than your own. Mandi Ross has built her business from the ground up with one simple philosophy – “Give them what THEY really want.” When she began door knocking and farming, she did so by finding out what the members of the community wanted to see happen in their neighborhood. Then she gave it to them.
- Stay consistent. Lou Rugolo built a top producing successful business through geographical farming. But as the real estate market shifted and technology appeared to make life “easier,” he strayed away from his tried-and-true farm. He’s gone back to that farm now and is rebuilding his presence, but his advice to the audience was to stay consistent and stick with what is proven to work.
- Communication is the key. Jon Brath and his team work together to make sure communication remains a top priority. Even when his team was focused on REO business, they still made it a priority to be courteous and prompt to return all communications from buyer’s agents. They continue to stand out as exceptional, simply because they return phone calls and emails. In the end, great communication tells your clients, prospects, and colleagues that you care about THEIR needs.
Those are the key points that resonated with me as I sat and listened to this honest, candid, and inspiring panel of experts. But I’ll be honest – it was tough to choose just one key point when there was such an abundance of great information.
As a follow up, I’ll be highlighting each individual agent in upcoming blog posts. For now, it’s my hope that you – as a professional Realtor – will be inspired. After all, there’s no need to reinvent the wheel. Do what successful people do, and you can’t HELP but to be successful!
Oh, that reminds me. I almost left out the MAIN thing that all four agents are doing…which leads me to #5:5. Step outside your comfort zone! Success doesn’t come easy. It just DOESN’T! So if you’re sitting around waiting for the phone to ring, you’ll be waiting a long time. Get out there and make it happen!