In real estate marketing, there’s often an idea that one should lead with the tools. But that only takes an agent so far, and often results in wasted time, energy, and resources.
So what is an agent to do?
Create your plan based on the REal Marketing IDEA.
A Real Estate Marketing plan should be just like any other business. An actual plan based on multiple tools and levels of strategy. A plan that is based on an overall strategy.
That’s where the REal Marketing IDEA comes into play. REAL marketing for Real Estate Agents.
There are basics that need to be taken into effect first and foremost. Assess your goals, budget, support, and timelines. Get your database in order. And get ready! Because everything that you assess in the basics will fit into your marketing IDEA.
The 4 basics of real estate agent marketing are:
- Internet Marketing
- Direct Mail
And that’s the basis for your REal Marketing plan…the IDEA!